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Showing posts with the label Book launch

Car Crushing and 8 Tips on Discoverability for Your Book

  When it comes to vehicles, I’m not much of an aficionado. I want something that makes me smile, will get me from Point A to Point B, and won’t kill my budget. But if money weren’t an object, I’d get this dreamy ride. I’m smiling just thinking about it. I was an inch away from owning a vintage VW camper van in college, but my sensible father “steered” me away from it. Dreams crushed, I settled for a pale green Ford wagon with no heat and rusted-out wheel wells, a steal for $100 that got me through a couple years of commuting to Ohio State. This beauty, a yellow and pewter all-electric 2024 VW Microbus, is my new car crush, as cool as it gets and totally my personality. Park this anywhere and a crowd is sure to gather. Drive it around and enjoy the front-to-back window roof and sleek interior. Ooh, yes. People everywhere have a car crush on VW bugs and camper vans, their emotional heartstrings all aflutter whenever they see one. VW’s slogan says it all: fahrvergnügen! This means,...

Dynamite, Matthew McConaughey, and the 90%: 5 Rules for Avoiding "Failure to Launch"

What does Matthew McConaughey share with 90% of Authors? Easy. Both are stars in their very own “Failure to Launch” movie.  While Matthew’s character, Tripp, managed to enjoy a happy ending, it took a powerful motivator to get him to budge; the most powerful motivator, in fact. If you are trapped in your own “failure to launch” scenario, unwilling to fully invest yourself in your book launch or afraid to go this far out of your comfort zone, you may need to get back to your “why.” “It’ll take a stick of dynamite to get me to do a book launch!” Sound like you? Let’s face it. Doing a book launch can be terrifying, costly, and time-consuming. There’s a reason only the powerfully motivated are willing to do it, even though a well-executed book launch can mean all the difference in the success of a new book. The rest of us have to tap in to our mission, that prime motivator that carried us through the painful writing and editing process. We have to remember why we wrote the bo...