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Showing posts from June, 2022

The Ugly Duckling becomes a Swan: Hybrid Publishing Ch. 1

Remember when the Toyota Prius first came out on a large scale in the United States? In 2000, the first mass-produced hybrid vehicle hit U.S. car lots, and immediately the Prius became the darling of the ecologically “woke” elite, proud to leave their status rides in their five-car garages to be seen tooling around in their fuel-efficient, ozone-saving statement cars. Orlando Bloom in a Prius? Yes, please! In fact, many of my celebrity favs drive this cozy beauty: Tom, Julia, Leo, I see you, I do.  Unfairly, when the Toyota Prius first came out it became known as the “Ugly Duckling” of the hybrid industry—but we all know how that fairy tale ended, don’t we? It took a few more years, and lots more competition, but by 2022 Toyota’s footprint in the hybrid industry remains dominant, even considering the flashy scene-stealing prowess of Tesla. Fuel efficiency of over 50 mpg is impressive, particularly given the current price of gas.  Even with Americans’ love of power under the hood, a gro