[If you are a writer or storyteller, a maker or creative genius, this blog is for you, and this is our inaugural post! From The Power of SMALL Initiative, this blog feeds into the final "L" in S.M.A.L.L: Learners . In highly complicated and ever-changing field of publishing, the only certainty is that we will never be done learning and adjusting. Consequently, as members of several fantastic publishing and writers' associations, we have access to excellent training, current publishing news, trends, and expert advice. From time to time, we will share what we learn from our peers, industry partners, and the marketplace.] It's our first post! Why not start with a touchy subject: author branding . When I work with my authors on getting their books noticed, by far I receive the most blank stares or uncomfortable resistance when I talk about building their brand. If you have, or intend to have, more than one published book, if you have a vertical market such as spea