What does Matthew McConaughey share with 90% of Authors? Easy. Both are stars in their very own “Failure to Launch” movie. While Matthew’s character, Tripp, managed to enjoy a happy ending, it took a powerful motivator to get him to budge; the most powerful motivator, in fact. If you are trapped in your own “failure to launch” scenario, unwilling to fully invest yourself in your book launch or afraid to go this far out of your comfort zone, you may need to get back to your “why.” “It’ll take a stick of dynamite to get me to do a book launch!” Sound like you? Let’s face it. Doing a book launch can be terrifying, costly, and time-consuming. There’s a reason only the powerfully motivated are willing to do it, even though a well-executed book launch can mean all the difference in the success of a new book. The rest of us have to tap in to our mission, that prime motivator that carried us through the painful writing and editing process. We have to remember why we wrote the book,